| m.Net launches Campaign Mobile Public Beta programme |
| Friday, 18 January 2008 | |
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Adelaide, SA., 16 January 2008 – Mobile solutions provider m.Net Corporation has announced the launch of the Public Beta programme for its innovative mobile-marketing platform Campaign Mobile. Campaign Mobile is a complete mobile-marketing platform for web developers and digital agencies, enabling them to construct, deploy, and optimise mobile campaigns via an easy-to-use Web-browser interface – negating the need for third-party mobile-service providers and specialist mobile-development agencies. Configurable using a Web browser, Campaign Mobile can deliver mobile campaigns to more than 6,500 mobile devices in over 170 countries and territories. "Today sees an important milestone for m.Net and marks a huge leap forward for mobile marketing in general," said m.Net Chief Executive Officer Horden Wiltshire. "Campaign Mobile makes mobile marketing easier than ever before. Now developers and agencies can focus on the important aspects of creative expression and campaign planning, confident that their technology requirements are covered by Campaign Mobile." "The Campaign Mobile Public Beta launched today is the result of extensive market research and direct client trials among a national group of web developers and agencies," said Mr. Wiltshire. "We will be rolling out new Campaign Mobile features and functions based on direct feedback from participants in the Public Beta programme."
About m.Net Corporation m.Net Corporation is Australia's leading provider of managed advertising, content, and development services over mobile networks for major media organisations, telecommunications carriers, and their advertising clients. m.Net's proprietary mobile marketing platform enables clients to exploit mobile opportunities either directly or via fully-managed solutions. Its world-class research team offers deep insights into mobile consumer behaviour and drives outstanding results for clients' mobile initiatives. The company provides services for competitions and advertising promotions to properties such as the Seven Network's Dancing with the Stars and It Takes Two, as well as providing infrastructure, content, and market research for Telstra's Caller Tones service. m.Net is an independent company with a diverse range of shareholders including Yahoo!7, Alcatel Australia, Austereo, and Telstra Corporation. |