Article: Aussie mobile users finally embracing rich phone content
Wednesday, 15th October 2008
m.Net Corporation Director of Research Dr Marisa Maio Mackay was interviewed recently by Australian PC World regarding the rising use of mobile applications and rich content in Australia.
The latest report from the Australian Interactive Media Industry Association (AIMIA) on mobile phone usage shows that consumers increasingly use their handsets to take pictures and make videos, as well as share them with other people.
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"People are looking for a gamut of services much like we do on the PC", said Dr Marisa Maio Mackay, the report’s author.
More than half of the AIMIA’s 2097 survey respondents had used their phones in the last 12 months to access photos, music, videos or blogs created by others. A third of the respondents said they had created content such as photos, music or videos to share with others.
"One of the more striking findings of the report", said Maio Mackay, "is that a lot of people do not actually know if they have a 3G phone or not. This is a reflection that carriers are shifting their communication focus away from the 3G technology towards the types of services that the technology offers.
"The technology doesn’t mean anything to mobile phone users, rather it is what the technology can do and deliver which matters to them."
The entirety of the interview can be read as "Aussie mobile users finally embracing rich phone content", published on the Web by Australian PC World.
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