Many of the discussions I have had at trade shows and with new prospects are marketers looking to find out more about mobile marketing and advertising. The discussion quickly moves to “how do I get started”. For a marketer starting to explore mobile, it can be a daunting task due to the number of acronyms thrown about by our industry on a daily basis. There are a few basic tools that I recommend any client should have to start to trial and embrace mobile as part of their mix now. Starting with this tool kit today will set your organisation on a path to make mobile an even more cost effective channel in the near future. The basic tool …

The m.Net team is at at the Sydney Convention Centre this week for ad:tech Sydney 2009. Come an visit us in the trade hall at Booth 27. On the stand this year our team members will be able to take you through recent mobile marketing case studies and demonstrate the breadth of our solutions that can meet your business needs. Come and see why m.Net was awarded B&T Magazine’s Digital Services Company of the Year 2008.

The m.Net team are in the USA this week, selected as one of 6 companies considered as the most innovative in Australia to participate in the G’Day USA week Australian Innovation Fast Pitch and Shootout. During this week the m.Net Campaign Mobile product will be showcased at separate events in LA and Silicon Valley. An elite group of judges from the US technology and financial industries will determine which of the 6 participants is the Australian Innovator of the Year

Posted by Horden Wiltshire, Chief Executive Officer

We recently designed, developed, and delivered a site of which we are very proud: the 2008 Olympic Games mobile site for Australia’s number-one carrier, Telstra. The site–which was a world-leading mobile destination by any measure–incorporated two live video streams from the Seven Network and SBS as well as Video On Demand, integrated SMS alerts, and the delivery of a variety of content feeds.

I was personally surprised by the enthusiasm with which Australians took to watching live video on their phones. Negative press regarding the uptake of video on mobile phones is all too common, with the argument usually trotted out being that no-one wants to watch a

Posted by Scott Johnson, Chief Marketing Officer We continue to help educate the market about the opportunities gained from embracing mobile marketing. I will be speaking at the ADMA Forum about how including mobile in the marketing package can help enhance campaigns. I have some interesting case studies to share from our experience with leading local clients. Please also visit our stand in the Mobile Marketing Pavilion as I will be demonstrating www.campaignmobile.com. If you would like to see how Campaign Mobile empowers agencies, web developers and brands with the capability to manage their mobile-marketing campaigns please drop by and ask for a demonstration of the platform. To find out more about ADMA Forum follow this link …