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Research Paper: Young Australians' perceptions of mobile phone content |
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Insights
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Monday, 20 August 2007 |
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Abstract: Mobile phone usage among young Australians continues to grow. However, newer
and more innovative rich media mobile services such as personal ring back tones,
mobile TV and location-based services have not yet diffused amongst Australian
young consumers as rapidly as they did in countries such as Japan, South Korea,
Norway and Italy. This paper aims to identify and understand the motivational factors
that influence the purchase of mobile phone content among young Australian
consumers using a qualitative methodology.
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Research Paper: Understanding user behavior using cognitive models |
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Insights
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Thursday, 16 August 2007 |
Abstract: We consider the application of cognitive models to a range of
problems in mobile telecommunications. In particular, consideration is given to the characteristic patterns that emerge
in how people use mobile content in a natural environment.
Using cognitive models drawn from the literature on decisionmaking, preference and semantics, we show that the mobile
content environment possesses a range of interesting psychological properties, which can be used to further both pure and
applied research goals.
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Op-Ed: Phone users want innovation, not replication |
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Insights
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Thursday, 02 August 2007 |
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Mobile phones have had a profound impact on the way that Australians communicate and interact with each other and their environment. But the world of communication, information, and entertainment isn't limited to that accessed through a mobile phone. Rather, it encompasses media through all channels — including the World-Wide Web, television, and print.
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Case Study: Borat mobile promotion |
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Some of Our Projects
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Wednesday, 26 September 2007 |
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In November 2006 20th Century Fox engaged Yahoo!7 and m.Net Corporation to integrate mobile as part of an online and offline campaign to promote the theatrical release of the movie Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
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Introducing Telstra Caller Tones |
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Some of Our Projects
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Monday, 20 August 2007 |
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Caller Tones is a new service from Telstra offering personalised ringback tones to Telstra Mobile customers.
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