m.Net Corporation Chief Financial Officer Barry Porter was interviewed this month by Ian Dixon of DIXON Partnership Solutions. Some of Barry's insights into m.Net, its history, and the importance of its partnerships are excerpted below.

Abstract: Mobile phone usage among young Australians continues to grow. However, newer and more innovative rich media mobile services such as personal ring back tones, mobile TV and location-based services have not yet diffused amongst Australian young consumers as rapidly as they did in countries such as Japan, South Korea, Norway and Italy. This paper aims to identify and understand the motivational factors that influence the purchase of mobile phone content among young Australian consumers using a qualitative methodology.

Abstract: We consider the application of cognitive models to a range of problems in mobile telecommunications. In particular, consideration is given to the characteristic patterns that emerge in how people use mobile content in a natural environment. Using cognitive models drawn from the literature on decisionmaking, preference and semantics, we show that the mobile content environment possesses a range of interesting psychological properties, which can be used to further both pure and applied research goals.