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Case Study: Borat mobile promotion |
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Wednesday, 26 September 2007 |
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In November 2006 20th Century Fox engaged Yahoo!7 and m.Net Corporation to integrate mobile as part of an online and offline campaign to promote the theatrical release of the movie Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
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Introducing Telstra Caller Tones |
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Monday, 20 August 2007 |
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Caller Tones is a new service from Telstra offering personalised ringback tones to Telstra Mobile customers.
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Thursday, 19 July 2007 |
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Wholly built and managed by m.Net, Home and Away WAP is considered one of Yahoo!7’s flagship mobile destinations. The site is refreshed with new content on a daily basis providing a destination which viewers can visit repeatedly and obtain new value every time. Home and Away WAP is currently accessible on and off deck and is promoted within Optus Zoo and Telstra’s BigPond Mobile portal.
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Thursday, 19 July 2007 |
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The Sunrise WAP site was developed by m.Net in response to the Seven Network’s desire to expand their Sunrise online presence into the mobile space. This is an off-deck WAP site which derives traffic from the Yahoo!7 WAP portal.
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Dancing With The Stars Series 5 |
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Tuesday, 17 July 2007 |
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The program “Dancing with the Stars” (DWTS) saw ten (10) celebrities teamed up with professional dancers and competing against each other by performing either Ballroom or Latin dance routine/s. Each week the viewers at home were invited to vote for their favorite celebrity via SMS or IVR to keep them in the competition.
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