Custom Research Services
m.Net possesses a dedicated research team that offers clients in-depth insights into mobile consumer behaviour to drive outstanding results for their mobile initiatives.
Custom research projects are carried out for a range of clients, including media organisations, advertising agencies, local telecommunications carriers, government and universities.
Members of the m.Net research team are qualified in both qualitative and quantitative methods, and research designs are tailored specifically to the task at hand. m.Net researchers take pride in their ability to adapt their skills to address novel problems without having to resort to a ‘one-size-fits-all’ approach to research.
Custom services include:
- discussion groups
- lead think groups
- in-depth interviews
- surveys
- bench-marking within Australia and overseas
- market information analytics
- user profiling
- product concept and prototype testing
- product beta testing
- usability testing
- strategic advice
On a local industry level m.Net is the research provider for the AIMIA Mobile Phone Lifestyle Index, the only longitudinal study of mobile consumer behaviour now in its fourth year.
In the international research arena, m.Net is the Australian partner for the Wireless Data Survey, an international longitudinal study comparing mobile consumer behaviour and development in key markets.
